Demo Products

This page demonstrates GA4 ecommerce tracking. Each "Add to Basket" button pushes an add_to_cart event to the dataLayer that GTM can capture and forward to Google Analytics 4.

GTM

GTM Essentials Course

Learn the fundamentals of Google Tag Manager from scratch. Covers containers, tags, triggers, and variables.

49.99 EUR
GA4

Advanced GA4 Tracking

Master Google Analytics 4 event tracking, custom dimensions, and advanced reporting techniques.

79.99 EUR
GDPR

Consent Mode Implementation

Implement Google Consent Mode v2 for GDPR and privacy compliance on any website.

39.99 EUR
SHOP

E-commerce Tracking Bundle

Complete guide to tracking online store events: product views, add to cart, checkout, and purchases.

99.99 EUR
VAR

Custom Variables Workshop

Learn to create custom JavaScript variables, lookup tables, and RegEx tables in GTM.

59.99 EUR
DBG

Debugging and Testing Guide

Use GTM Preview Mode, Tag Assistant, and browser DevTools like a professional.

29.99 EUR
SST

Server-Side GTM Setup

Deploy server-side tagging with Google Tag Manager for improved data quality and privacy.

119.99 EUR
ADS

Google Ads Conversion Tracking

Set up Google Ads conversion tracking, remarketing tags, and enhanced conversions via GTM.

69.99 EUR

Why This Page Matters for GTM Learning

Product pages are perfect for learning GTM because they have rich user interactions we want to track:

  • Button Clicks: Track "Add to Basket" interactions via the add_to_cart dataLayer event
  • Product Data: Capture product name, ID, and price using data-* attributes
  • E-commerce Events: Follow the GA4 ecommerce schema for add-to-cart events
  • Ecommerce Funnel: This page is step 1 of the funnel: Browse → Add to Cart → Checkout → Purchase

Open the GTM Debug panel (bottom-right) and click an "Add to Basket" button. You will see the add_to_cart event appear in the dataLayer log with the full ecommerce payload.